https://www.aclang.com/blog/take-the-wheel-in-advancing/
For museums and educational institutions seeking to strategically increase their reach and accessibility, looking at Uber’s business strategy may be a surprising source of inspiration.
Uber began as a small unknown service in which private car owners used their private cars as taxis to transport people around town. Many people hesitated to use the service initially but Uber was able to quickly help people make the leap from ‘strange’ to ‘accepted’. The Uber app quickly became a staple on every